Cutwater
Senior Interactive Producer
January 2010 – Present
Served as interactive production manager across agency for clients including Google, Ray-Ban, Persol, LensCrafters, BNP Paribas and Ubisoft. Led and gave credibility to interactive production within a traditional media creative shop.
- Responsible for oversight of $4MM+ in budgetary fiscal client spend.
- Produced websites, microsites, apps, iPad site, videos, 3D, large-scale outdoor projections, on-site stunts and OOH efforts. A few banners too, all to budget and on time.
- Participated heavily in new business pitches.
- Responsible for overall quality of delivery for each production.
- Managed and mentored growing team of interactive producers.
- Developed agency process including standardized agency rate card, estimation and formalization of scope of work creation.
Publicis Modem
Freelance Senior Producer
June 2009 – January 2010
Hired to serve as primary producer for high visibility/risk projects for agency clients including PayPal, LG Mobile and TruGreen.
- Managed multiple video and photography shoots simultaneously including talent, budget, site development and delivery for both LG & PayPal.
- Led delivery of new corporate site for TruGreen.
- Identified and resolved ongoing resource conflicts across client projects.
- Helped create agency process development including documentation, estimation, and scheduling.
EVB
Senior Producer
October 2008 – June 2009
Responsible for leading development, creative and production resources through concept-based work for clients as well as production initiatives as a vendor for other agencies.
- Helped establish and foster reputation for collaboration with clients in the advertising industry.
- Responsible for project delivery on multiple concurrent projects, including quality and budgetary management of projects ranging up to combined total of $1MM.
- Produced interactive web experience for the launch of the 2010 Prius for Toyota Motors.
- Acted as primary point of contact for Leo Burnett on Allstate ‘In Good Hands’ work over six months.
- Led team in bringing first viral application to Facebook for PayPal, with over 120K users.
- Participated heavily in initial new business project scoping and estimation.
- Managed 3rd party vendors from contract negotiation through delivery and final invoicing.
Freestyle Interactive, Inc.
Senior Interactive Producer
October 2007 – October 2008
Led large development projects and small campaigns in both the retail mobile and video game markets.
- Responsible for overall project delivery, including quality and budgetary management of projects ranging up to $750K.
- Produced largest web experience for both Freestyle and EA Games with the Warhammer ‘Road to War’ online game and launch sites. Maintained oversight of larger integrated campaign pieces including print, ads, web and out of home.
- Oversaw complete rebranding execution of Boost Mobile’s customer-facing website.
- Produced marketing campaigns and sites for EA’s ‘The Sims’ franchise, including 10+ specific pack releases with budgets ranging up to $200K.
- Managed and negotiated contracts with both onsite and offsite contractors.
- Responsible for project planning and scheduling, staffing forecasts, weekly status and financial actuals reporting.
Y&R Brands
Freelance Senior Interactive Producer
June 2007 – August 2007
Contracted to produce three key pieces of business, which included the ‘It’s a Palm Thing’ branding campaign as well as the Foleo product launch. All projects were run simultaneously with a production budget of over $1MM.
- Led development and design resources to produce a large-scale banner campaign encompassing both branding and a product launch.
- Successfully managed and launched highly visible $500K micro-site.
Revcube Media, Inc.
Lead Producer
October 2005 – May 2007
Responsible for all production, design and technical integration duties related to the successful launch and ongoing maintenance of multiple high-profile direct marketing campaign clients.
- Managed outside vendors, designers and technical contractors while remaining under budget and on schedule through tight proof-of-concept phases.
- Proposed and led redesign of corporate website to better align with necessary company initiatives.
- Worked closely with Data Analytics department to compile, analyze and interpret data gathered from client campaigns to best affect the creation of next generation creative.
- Managed quarterly department budgets for all client-related expenses and development.
- Effectively leveraged complicated ad serving and unique optimization engine technologies to the benefit of beta and pilot launch clients.
- Designed and instituted corporate-wide identity system.
- Produced banners, landing pages, micro-sites and other direct marketing assets.
Kadium, Inc. / Euro RSCG
Production Manager
March 2004 – October 2005
Responsible for the development, maintenance and administration of web-based applications and media projects for both high-visibility clients and internally-focused, corporate-based initiatives.
- Led team of five internal developers, including training and direction of weekly duties.
- Efficiently delivered 2005 Sony PlayStation E3 website in less than six weeks, including development of CMS and onsite support.
- Oversaw onsite production support at the E3 convention of daily updates, product releases and video feed processing from editors, video crews and PR representatives.
- Major contributor to the initial development, launch and ongoing maintenance of Morrison & Foerster’s online presence, which encompassed a multi-million dollar budget.
- Oversaw the production highly sensitive, new Genentech drug informational websites, including the implementation of feedback and edits required by the FDA.
Altera Corporation
Freelance Lead Producer
March 2003 – March 2004
Assisted in the management and development of large-scale product launches. Coordinated heavily with editorial, design and product development departments in bringing projects to fruition.
- Participated in the planning, execution, QA and deployment of a complete corporate website redesign; affecting 6,000 pages in less than five months.
- Successfully developed and launched multiple, high-visibility, 250–page product releases with strict deadlines, deliverables and QA responsibilities within the Interwoven Teamsite CMS Environment.
AvantGo, Inc.
Webmaster
January 2002 – August 2002
Led the development of website initiatives for the Marketing Communication team and developed processes to ensure quality and timely delivery of scheduled launches.
- Managed and effectively delivered a complete localization of website into native German language.
- Facilitated the implementation and training of users for site-wide Atomz CMS solutions deployment.
- Responsible for the complete redesign and deployment of corporate sales website
- Owned development and ongoing maintenance of Yahoo! Store.
- Instituted departmental intranet, which kept information relevant for colleagues and management.
Tendo Communications
Senior Web Developer
January 2001 – January 2002
Helped establish and hire team members for blow out of media production department within a small editorial publishing boutique.
- Interfaced extensively with outside technical production and design contractors.
- Managed departmental schedules and budgets.
- Developed and maintained corporate website and editorial components for clients.
- Led the production of intranet, extranet and corporate website.